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Data Driven PPC Campaign Management

Customers start a research online. We put you in front of them.
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Are you Maximizing your Marketing Spend?

Get connected in real time with customers actively searching online for the services and products you provide, where you provide them? That’s the power of Pay-Per-Click (PPC) Advertising. Our PPC Campaign Management includes Advertising on Google AdWords, Bing Ads, Facebook, LinkedIn and more. Make every click count.

Here’s how our PPC Campaign Management drives growth for our clients:
1. Text ADS: Text ads are a great source of high converting traffic. We target the right keywords at the right time, for highest possible (Return On Ads Spend).
2. Display ADS: With high impact options and advanced audience targeting, we help you be known among your best prospects to increase message frequency and reach.
3. Retargeting Ads: Dynamic Retargeting Ads to customers, not ready to make a purchase yet, with the goal of bringing them to your website.
4. Video Ads: We utilize YouTube and other channels to promote video content that will create positive brand impressions and lead customers to your site.
5. Social Media Advertising: Advertise on social media channels to acquire new leads while nurturing your current customers with a focus on ROI.

Our engagements are structured around reaching your KPIs.

Advertise on these Networks

Facebook Advertising

Twitter Advertising

LinkedIn Advertising

Instagram Advertising

52% Of paid search clicks come from mobile devices. Make sure you optimize campaigns for mobile!

What You Can Expect From Us

Creating Content For Campaigns

We understand your business goals and ensure that the content created for the campaign is reaching your target consumer audience.

Bid Strategy & Budget Management

We analyze your competitors’ ad spend, keywords, landing pages etc. to ensure that your bids are competitive and your ads are effective.

Keyword Research

Our experts will perform the necessary due diligence to make recommendations on the best keywords to target for your campaign to achieve better results.

Designing The Website Landing Page

We ensure that a searcher is being brought to a page that is both engaging and entices them to take action – whether it be making a purchase or filling out a contact form.

Audience Segmentation

We use our research data to build campaigns that are segmented for precise geographical territories and device preferences to hit your target market.

Performance Optimization

By conducting a thorough analysis, we understand your company objectives in order to create effective campaigns that bring about a positive ROI.

“Never let your ads write checks that your website can’t cash.” – Avinash Kaushik

What PPC Advertising can do ?

Benefits Of Pay Per Click Marketing
Online Visibility – 90% clicks go to links on the first page of Google. A SEM campaign is one of the most effective ways to get your business directly in front of those interested in your services.
Faster Results – SEM results are significantly faster than organic rankings alone. You can bid your way to the top and rank above your competitors on the search results page.
Specific Targeting – SEM campaigns allow you to target Ads just to customers who search for specific words or key phrases. So, you will be advertising specifically to those looking for product or service you provide.
Measurable Results – SEM campaign can be tracked, from reach to conversions and everything in between. Trackable data allows our SEM experts to determine the most effective way to run your campaign, to witness the best possible results.
The ROI is high – Paid search allows you to set your own budget and bid prices. This means the impact on your search results campaign can be fairly high, driving relevant audience to your website.

Ready to reach more customers ?

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Achieving Goals By Personalized PPC Campaign Management

The potential benefits and capabilities of Pay Per Click (PPC) Marketing increase every year, so does the complexity. Achieve full-funnel marketing objectives through forward-thinking plans informed by custom insights.

A properly managed Paid Search program achieves continuous incremental performance improvements by constantly testing, capturing data, analyzing information, and making data-driven decisions. We have a proven track record of lowering cost while increasing your click-through rates (CTRs).

Intelligent Marketing Through The Customer Journey

PPC is more than a Google Adwords campaign. It’s about the ecosystem of opportunity and the customer journey. It’s about aligning your brand and your message at influential moments to move your target customers or prospects through the acquisition funnel.

Results are what we care about, Our team of data analysts and optimization scientists ensures that we deliver meaningful results. It’s about growing your business—because your success is ours, too.

Make Your Advertising Budget Go Further

Paid Search has a distinct advantage over any other form of marketing in that you will only pay when a person actually clicks on your ad. Profitability is not just about identifying the right customers, it’s about targeting that customer at strategic points in the customer decision journey. Timing, knowledge, and environment are all predictive of purchase behavior.

We put strategies, technology, and systems in place that allow for the greatest precision in targeting. Then, we track results and loop conversion data back into the system, an iterative process with rewards for the best results.

Want to learn more about Pay Per Click Advertising?

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Branding Checklist for Physicians

You will learn about all that you need to establish a clear and consistent visual identity for your business:

1. Establishing A Proper Business Identity
2. Brand Visibility
3. Credibility

PPC Campaign Management: Frequently Asked Questions

How much Does it Cost?

We have great semi-custom websites & full custom options for every practice and every budget. Our marketing package pricing is designed to fit your individual needs and is reflective of the work being done. Our goal is to make sure both parties are extremely happy with the results.

Do you have any time commitment contracts?

We are performance players! We have no time commitment contracts on our websites or marketing services. We would hate for any client to be unhappy with our service and unable to do anything about it. If we don’t live up to our end of the bargain, you’re free to find another provider.

What is our PPC Campaign Management approach ?

Initial PPC Campaign Setup

*Keyword Research to identify cost-effective phrases relevant to your products or services
*Writing Ad copy with multiple variations and calls to action
*Grouping keywords and ads into tightly targeted categories
*Installing all necessary tracking codes on your website
*Analyzing competitor campaigns to gain insight into market strategies

Ongoing PPC Maintenance:

After initial setup, you can be sure we will not handle PPC with a “set it and forget it” approach. Ongoing maintenance requires constant attention, including:

*Optimizing bids to ensure the best cost for top placement and the most conversions
*Pausing poorly performing ads and keywords
*Adding new keywords and ad copy
*Reporting campaign performance with complete transparency

What is the hourly cost for update and support?

All of our website updates and changes are 100% free. In fact, we encourage modifications to your site! This means no more hourly charges quickly racking up to a hefty bill for one simple website change. We pledge to have all edits or changes done within 48 hours but generally have them done in a few hours of the request. We also offer free marketing support & consultation 24/7.

Can I measure the results of my success?

Of course! We plug every client’s website into Google Analytics and offer full reporting solutions. Each client can see measurable results with full transparency. This way you know just how effective our SEO and marketing solutions can be.

The right combination of PPC strategies can get your business in front of potential clients, when they are exploring their options online.

Speak to us about PPC Campaign Management!
CALL 703.635.7115